The secondary colours consist of a brighter and more colourful palette, inspired by the natural colours seen in our seeds and crops. The defined colours are warm, bright, and bold, yet organic and non-artificial. As an additional design element, the secondary colours should always be subordinate to the primary colours. Secondary colours can serve to organise, differentiate, and clarify content, as well as to emphasise details. They can also enhance the power of an image or add an additional communicative layer in certain assets.